We may collect two general types of information when you use the Site:
Personally Identifying Information (“PII”): PII is information that identifies Users, such as name, address, phone number, email address, user id, financial information, demographic information, behavioral information, and location. When Users engage with the Site and its content through third-party sites, plug-ins or applications, we may have access to certain information from Users’ social media profile, such as name, photo, gender, birthday, location, videos, list of friends, etc. This information is included in the definition of PII.
Non-Personally Identifying Information (“Non-PII”): Non-PII includes information about how Users interact with our site, such as type of device used to access the Site, type of browser and operating system, web sites visited, Site pages visited, and the computer ID address, but which does not identify individual Users. This policy does not apply to Non-PII and does not limit or restrict our collection or use of Non-PII.
We do not collect PII from Users unless they voluntarily submit such information to us. We may request and collect PII from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the Site, create a profile, facilitate a transaction, express interest in a real estate property, share real estate, connect to other users and professionals, subscribe to a newsletter, respond to a survey, fill out a form, or in connection with other activities, services, features or resources we make available on our Site. Users can always refuse to supply PII, except that it may prevent them from engaging in certain Site-related activities.
We may use User information for the following purposes:
To personalize user experience. We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site. We continually strive to improve our website offerings based on the information and feedback we receive from Users.
To improve customer service. User information helps us to more effectively respond to customer service requests and support needs.
To administer a contest, promotion, survey or other Site feature. To send Users information they agree to receive about topics we think will be of interest to them.
To send emails to Users. We may send emails to Users who provide their email address when they create an IdealEstate account with information or updates regarding their accounts, transactions, and interests, such as home suggestions that match their profiles or professionals who may assist them. If at any time a User would like to unsubscribe from or change the frequency of future emails, Users can set their preferences accordingly.
To process transactions. We may use the information that Users provide to process User-requested transactions.
We do not share PII that we collect through the Site with third parties except as explained in this policy or on the Site.
We may share PII that a User provides as needed to process a transaction requested by that User, such as financial information.
We may share PII that you give us consent to share, such as by opting in to receive certain products or services.
We may share PII with service providers who assist us in the operation of the Site to enable them to provide such services.
We may share PII that Users provide in connection with real estate and associated services on the Site, including by sharing that information with third-parties located in the United States or elsewhere.
We may share PII in connection with negotiations or consummation of any merger, sale of company assets, financing, or acquisition and in the event of a bankruptcy, insolvency, receivership or in any other situation where PII may be disclosed or transferred as one of our business assets.
Some User activity on the Site, including content that Users post, is public by default. Users should not submit information in connection with such activities that they do not want to be made publicly available.
We adopt commercially reasonable data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
However, no system can be completely secure. Therefore, although we take commercially reasonable steps to secure User information, we do not promise, and you cannot expect, that your PII, searches or other communications always will remain secure. In the event of a breach of the confidentiality or security of PII, we will notify you if reasonably possible and as reasonably necessary so that you can take appropriate protective steps using the using the e-mail address(es) we have on record for you.
IdealEstate strives to provide open and transparent information about real estate markets. For example, we make available past sales prices for homes, and allow any user to post a question or answer about a given home. Many times, this information is already publicly available. As long as discussion surrounds real estate and not individuals, we intend to keep this information freely available through the Services. Where a professional participates in the IdealEstate communities, we may also allow users to comment on the professional.
Protecting the privacy of children is especially important to us. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is directed to or intended for use by anyone under 13. Children under 13 should not use or submit any information through the Site. If you are under the age of 13, you only may use the Site with permission from your parents or guardians.
This Site is hosted in the United States and is governed by U.S. law. If Users are using the Site from outside the United States, please be aware that such information may be transferred to, stored and processed in the United States where we locate and operate our servers and databases. By using the Site, Users consent to the transfer of your information to our facilities and to the facilities of those third parties wherever located with whom we share information as described in this policy.
© 2018 IdealEstate Inc. All rights reserved. This document was last updated on 5/19/17.